Browser locale, page language and the content of what the visitor types are the three available signals, and they have very different reliability.
Browser locale
The browser language setting is available before the visitor writes anything, which makes it the only signal usable for the initial greeting.
It is frequently wrong, since people use devices configured in a language they do not prefer for support, particularly on shared or work machines.
Page language
If the site has localised pages, the page the visitor is on is a strong signal, since they navigated there deliberately.
This is usually more reliable than browser locale and should take precedence where localised pages exist.
The typed message
What the visitor actually writes is by far the most reliable signal and should override the others as soon as it is available.
Detection on short messages is unreliable, so a single word should not trigger a switch, whereas a full sentence usually should.
Stored preference
A returning visitor's previously used language is a strong signal and should be applied before falling back to browser locale.
This requires recognising the visitor, and it noticeably improves the experience for regular customers in international markets.
Handling regional variants
Detecting a language is not the same as detecting a variant, and serving one market's terminology and formats to another produces small persistent irritations.
Where variants matter commercially, region should be treated as a separate attribute rather than being inferred from the language alone.









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