The message sent at booking is the one clients return to, so it should contain everything they will need to look up later.
1. The standard confirmation
Booked: [service] with [practitioner] on [day, date] at [time]. [Location]. Allow about [duration]. Reference [number].
Options: Add to calendar · Change · Cancel. The calendar option materially improves attendance and costs nothing.
2. The first visit confirmation
Booked: [service] on [day, date] at [time] with [practitioner]. It's your first visit, so arrive [minutes] early and bring [items]. We're at [location] — [access note].
First visits generate the most contacts, and answering the standard questions upfront removes most of them.
3. The virtual appointment
Booked: [service] on [day, date] at [time]. It's online — I'll send the link an hour before. You'll need [requirements].
Sending the link closer to the time rather than at booking substantially reduces lost link enquiries.
The home visit confirmation
Booked: [service] at your address on [day, date] between [window]. [Practitioner] will call [notice] before arriving. Someone needs to be in.
Arrival windows rather than fixed times need stating clearly, since a missed visit costs both parties.









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