Four factual questions establish whether an enquiry is viable and roughly what it should cost.
Business type and structure
Sole trader, partnership and limited company involve different obligations and different work, which changes both scope and fee.
This is the first filter and it determines which subsequent questions matter.
Transaction volume
Volume drives the fee more than anything else, and asking about monthly transactions or bank feeds gives a usable estimate.
Enquirers frequently do not know precisely, so offering ranges works considerably better than asking for a figure.
Software in use
Whether the prospect already uses accounting software, and which, determines migration work and ongoing compatibility.
A prospect on spreadsheets is a different proposition from one already on a supported platform.
Services needed
Bookkeeping alone, plus VAT, plus payroll, and management reporting are separable services with separate fees.
Establishing scope at enquiry prevents the mismatch that produces uncomfortable conversations later.
Current state of the records
Whether the books are up to date or several months behind changes the initial work substantially and should be established at enquiry.
Catch-up work is a separate engagement and pricing it as ongoing bookkeeping is a common error.









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